International Journal of Advanced Research in Business Management and Administration

ISSN: 2348 -2354 Impact Factor:1.48

Title

Volume and Issue

analysing crm practices of indian and multinational pharmaceutical companies vis--vis doctors perception

Customer relationship management means increasing revenues and profitability by coordinating, consolidating and integrating all points of contact that enterprises havewith their cu...

YOGESH JAIN, Subhash Chandra Sharma Volume:1 Issue:1

effectiveness of microfinance: a literature survey

Poverty reduction & social empowerment, the prime objectives of any developing economy seem to be a wild-goose-chase for them as it requires 100% financial inclusion. In the deve...

G.L. Sharma, Himanshu Puri Volume:1 Issue:1

a study on customer’s preference towards royal enfield motorbikes in coimbatore city, tamilnadu.

The purpose of this study on customer preference will help us to understand the needs & Wants of the customers towards Royal Enfield. The study could provide appropriate and timely...

G. MURALI MANOKARI1, MBA., M.Phil., (Ph.D.), R.Kanaka Rathinam Volume:1 Issue:1

a study on level of job satisfaction attained by the employees of corporate sectors in chennai city

In Globalization, where the competition is severe, the contribution of people is the most important factor, which decides the achievement of competitive advantages and also for sus...

G.Krishnamoorthy, E.Hemavathi Volume:1 Issue:1

the impact of work motivation on employee performance (a study of literature review)

Motivation is the basic requirement of any work force in an organization . it is directly proportional to the output given by an individual. There are certain basic things like a...

AVN Murty, Tapesh Kiran,Reecha Gupta Volume:1 Issue:1

a study on stress management among employees in information technology sector at chennai city

Levels of work-related stress were examined in 100 employees from the major IT companies and as a result stress management techniques and strategies were identified. The stress of ...

N.A. ANBARASAN, C.JAGANATH Volume:1 Issue:1

aspects influencing purchase of fast moving consumer goods by rural consumers in tami

The Fast Moving Consumer Goods (FMCG) sector is a corner stone of the Indian economy. This sector touches every aspect of human life. The FMCG producers now realize that there is a...

N.A.ANBARASAN, J.SENTHIL KUMAR, Volume:1 Issue:1

brand building - a different perspective

In the present scenario we are seeing that many brands are doing very well with the help of technology and marketing strategy and many are performing with the help of some other di...

Saurabh Saxena, Volume:1 Issue:1

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