Published in International Journal of Advanced Research in Computer Science Engineering and Information Technology
ISSN: 2321-3337 Impact Factor:1.521 Volume:4 Issue:3 Year: 22 March,2015 Pages:391-403
Website design is easy task but, to navigate user efficiently is big challenge, one of the reason is user behaviour is keep changing and web developer or designer not think according to user’s behaviour[4]. Designing well-structured websites to facilitate effective user navigation patterns has long been a challenge in web usage mining with various applications like navigation prediction and improvement of website management. By using the effective web structuring methods and web usage mining we will have a system that will ensure a completely different web navigation experience [11]. This paper addresses how to improve a website without introducing substantial changes. Specifically, we propose a mathematical programming model to improve the user navigation on a website while minimizing alterations to its current structure [12]. Results from extensive tests conducted on a publicly available real data set indicate that our model not only significantly improves the user navigation with very few changes, but also can be effectively solved. We have also tested the model on large synthetic data sets to demonstrate that it scales up very well. We proposed web transformation by using link mining.
Website design, User navigation, Web Mining, Mathematical Programming
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