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waterfalls and health tourism a case study on kodagu district, karnataka

Sachin S,

Published in International Journal of Advanced Research in Business Management and Administration

ISSN: 2348 -2354          Impact Factor:1.48         Volume:1         Issue:2         Year: 30 January,2015         Pages:154-160

International Journal of Advanced Research in Business Management and Administration

Abstract

ABSTRACT---It is the common consensus that the waterfall is an attraction than a destination. This paper discusses the essence of waterfalls based on the theoretical framework developed on interview and survey methods. The main focus is on SWOT analysis of waterfalls which is an utero concept in the studied area. Kodagu, the smallest district of Karnataka popularly nicknamed as the Scotland of South India, has potentiality of developing waterfalls as the hub of health tourism, Aurvedic and rejuvenation centers. The concept of monsoon tourism can effectively be applied as a strategic plan to harness the featured resources of Kodagu. A brief description of major waterfalls, the geographical features and various applications is the major concern of the study.

Kewords

Waterfalls, Kodagu, South India, Monsoon, Health, SWOT

Reference

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