Published in International Journal of Advanced Research in Business Management and Administration
ISSN: 2348 -2354 Impact Factor:1.48 Volume:1 Issue:1 Year: 08 December,2013 Pages:133-145
Mutual fund market at present had become a lucrative place to urban population. In the market both public as well as private sector mutual fund companies are facing tough competition from global player. In India level of financial literacy is bottleneck in financial planning and its implementation. It has created pressure on maintenance of profit margins as well on amount of corporate governance.
Mutual fund, asset management, opportunities, growth
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