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customer relationship management system

G.VIJAY,S.PORKAMALAM

Published in International Journal of Advanced Research in Computer Science Engineering and Information Technology

ISSN: 2321-3337          Impact Factor:1.521         Volume:3         Issue:2         Year: 25 August,2014         Pages:375-379

International Journal of Advanced Research in Computer Science Engineering and Information Technology

Abstract

Customer Relationship Management or CRM is a business strategy designed to optimize revenue and increasing customer satisfaction, attracting new customer, retaining existing customers and understanding customers better. A successful CRM implementation can improve the business process by improving selling and servicing functions. Because of the internet, markets move faster and competition is much more fierce. Currently they employ diverse information system to maintain different aspect of customer relationships separate system often give incomplete and outdated information on the customer. CRM provides an integrated system to maintain good relationship with customer. CRM is the fastest growing segment of the enterprise application market today. The major driver of this growth is the internet. The rapid growth of E-commerce has caused the most significant change in CRM application. CRM packages allow the organization to internet with, sell to and service Customers through different channels.

Kewords

CRM, WEB ANALYSIS.

Reference

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